I have been working in sales for years and have never taken courses to qualify my skills in the area but I was realizing that I was getting outdated in the area so I talked to some friends about alternatives to improve my skills and the vast majority recommended a consultative course. selling.But I didn’t know what it was about and I had to look for more on the subject until I found the answer. Consultative selling is the knowledge that takes root in building a relationship between the seller and their potential customers. The benefit for the salesperson who practices consultative selling is that the salesperson acquires an ability to develop a holistic and differentiated understanding of the buyer’s needs and thus be able to meet the customer’s needs in a personalized way.Consultative selling is putting the customer relationship first and putting selling second.Consultative selling works because they build cherished relationships with the customer and whenever the customer remembers a product similar to what you sell, he will remember you and even if he doesn’t buy the product, he will recommend your product to someone else. Using a method that brings the salesperson closer to the customer makes perfect sense for this.An advisory salesperson will understand a customer and their needs better than a salesperson who uses a direct and conventional approach and consequently the advisory salesperson will find it easier to sell to the customer. There is also the fact that the convenience and service offered by the consultative salesperson are so appreciated by the customer that this generates added value to the product that ends up making the product more valuable both for sale and for purchase.These are the main reasons that a salesperson should learn and take courses on consultative selling because, in addition to learning about the market, it will bring financial benefits to the seller.