Social media marketing is one of the newest and most effective ways of finding new customers and building relationships. Social media is booming, so act now and put yourself out there. The following tips will let you get a head start on using social media to expand your business.
When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. These types of titles give you major impact; they will help you drive more traffic to your site.
Maintain a current and relevant blog. Post any sale or promotion you may be having to your blog. If there is anything new to report like new products, hours or a new location – add them to your site too.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. Your followers can then share your blog update with their own Twitter followers quite easily. It generates a lot more interest in how many people you can attract with whatever it is you are trying to say.
YouTube is a great way to target a large audience through social media marketing. YouTube is an attractive marketing strategy that is effective, because videos give people instant information about products or services. More visitors can boost your sales if they know about your products.
Experiment with social media, in other words, just pretend until you are a success. Learn how your competition uses social media marketing, and use their tactics for inspiration until you learn the ropes and find your own ways to interact with customers. Look at your competitors’ social media pages. Examine their status updates, discounts, specials and other techniques they use.
Give your online followers special deals through social media. Advertising deals through Facebook can help get the word out to your potential clients.
Don’t push your products. Post links or stories from outside providers that are related to your niche or industry. You can get people engaged by running contests, ask questions or post new pictures. Find ways to get your followers engaged and involved. Instead of focusing on product placement, encourage people to discuss your products. The best way to create a lifetime customer is to get them to make your brand a part of their everyday lives, rather than just thinking of it as “a product to buy once.”
Engage with your consumers as often as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Keep your comments limited to your company, products or niche. Do not interfere with their personal discussions.
Add buttons to your social media profiles everywhere, as well as an RSS feed of your updates if you wish. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. Also, don’t forget to link all of your social media profiles together so that people can follow you on multiple sites.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Social media marketing has much in common with traditional marketing, but people still are not using it as best they can. Retain your competitive edge by applying the tips that you have just read to your current marketing plan. If you do so, your business will enjoy improved customer relations, higher sales and a stronger online presence.