The Internet is a big part of life these days, so a business owner needs to create and keep an online presence. The last thing you want is to spend a lot of time building a site that doesn’t deliver. Follow these techniques and guidelines to build a modern, successful website.
Display a tagline in a prominent area on your page. The tagline includes a motto or clever phrase that speaks to the purpose of your business. The tagline serves to entice people to linger at your website rather than just pass through. Research shows that visitors spend roughly 8 seconds deciding if a website is worth exploring further. So make your tagline count.
Make user cancellations easy. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. If you don’t let visitors back out of an incomplete action, it can be perceived as forcing them to do something, which will probably make them go elsewhere.
To help you design a nice looking website, purchase one of the many web design programs that are on the market today. You will be happy with the professional product these programs can produce. An unattractive website will not attract visitors.
If your site is larger than a few pages, it should be searchable. Place a search box in the top right corner on the home page where users can search for a term that may appear on your site. You can find search functions to use for your site on sites like Google.
New web designers who are aiming to create an appealing website, should utilize Photoshop. Even without professional training, a web designer with a good grasp of Photoshop can turn out attractive, useful websites very quickly. Although a copy of Photoshop represents a significant investment, the time it will save you and the improvement it will make in your results can easily justify the program’s cost.
All load times on the website you design should be as fast as possible. Visitors that get stuck waiting for slow pages to load will almost always leave the website. Reduce the graphics on your page and limit the script and use of Flash on your page.
Test your site on multiple browsers, platforms (Windows 7, Windows XP, Linux, etc.) and devices (Mac, PC, tablets, cell phones, etc.) Because different browsers render websites differently, the visitor may not have the experience you intended. You can easily discern which browsers are used frequently. Check your site on every browser, and include the popular browsers on cellphones too.
Don’t feel compelled to fill up every inch of screen with design elements. If you make excessive use of pixels, your website will seem too busy and cluttered. When you space things out in an appropriate way and have a sense of organization, this will make users feel like they are in control. Sometimes, the value of blank space is equal to that of a website’s content.
Even if you invest large amounts of money in your website, it’s not a good idea to host a site yourself. Do as much of the design that you are comfortable with, but allow a professional to host your website, so your time is freed up; this allows you to dedicate your time for things other than the site’s security and safety.
While development platforms generate code for you automatically, they cannot duplicate the reliability of classic text editors. What a platform does is help you paste the code onto features that you have made. But if you desire a true creator experience and want to reduce errors, stick with classic text editors.
As you can see, web design can be easy. Once you have the basics down, you can build a site that visitors enjoy and learn from. If you want to succeed, use what you have learned here.