If your statistics are showing that your advertising efforts are yielding less traffic than they once did, consider adding social media marketing to your approach. This largely free form of communication has helped many businesses see their profits and customer base grow. Follow these tips to build a successful marketing campaign.
Add a button that shares your blog posts on Facebook to each of your blog entries. By doing so, viewers of your blog can then on-share the post to their friends. This will exponentially increase the number of potential visitors to your website, and thus increase sales.
When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. Now, you don’t want to stray so far outside of your niche that things just don’t make sense, but you also don’t have to stay directly inside of it. The idea here is to simply increase your presence and to pick up followers that will inadvertently help you advertise.
You need a widget if you’re going to maximize your social media content’s potential. If you place a widget on your website, others can use it to share your content. You can make it easier for people to direct the content from your site to social media sites with a widget.
It is important to decide how involved you want to be with your customers. Simple marketing through social networks is what you should focus on if you are only interested in driving sales. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” Your clients will take the lead and let you know how to proceed.
Interact with your customers, and potential customers, as much as you can. For example, respond to other users’ notes, statuses, images and updates. Keep your comments limited to your company, products or niche. Do not interfere with their personal discussions.
If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Automatically tweet your blog posts by setting your Twitter account to do that. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.
If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. The more intriguing an image, the more likely it is that someone will click on it. Once they are drawn to your ad, they are more likely to go to your business and spend money.
By now, it should be evident that you can benefit from social media marketing. You should now be equipped with all of the tools necessary to market on social media sites. You do not have to spend any money to market on social media sites, this is what makes it so beneficial for you. So, what is stopping you? Get started today!